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You can’t go far without content optimization nowadays. It’s all about keywords, research, proper incorporation, and visitor engagement.

Every YouTuber is dreaming about making their video a trend because of many reasons. The list includes popularity, opportunities, and monetization, of course. But how to optimize videos for YouTube search? What should you write in the caption to make sure people find your piece and watch it?

We know what to do. Years of experience allow you to get used to new trends quickly, so we got you covered with this selection of tips and hacks to optimize YouTube videos and get the most views!

First, we’ll discuss the SEO part. Then, prepare for audience engagement tips.

Include Proper Keywords in the Title of the Video

A proper keyword is the king of the content success land.

Choosing such for every video will logically bring more viewers. Usually, people ask similar questions when looking for videos on a topic. Including the formula in the title of your video will show it, hopefully, on the first results page.

Where to look for proper keywords for a YouTube video?

The answer is easy: Google. Think of a name for your video that starts with “how to” “what is”, and similar phrases. Google will suggest the rest; you only have to choose the closest keyword.

You can either:

  • Include a short-tail KW in your custom title;
  • Use a whole question (a long-tail KW) as the title.

To make sure the most suitable words are also frequently searched or need answers, use Google tools or instruments from other sources like Ubersuggest.

A couple of tips:

  • Don’t make the title look spammy;
  • Embed the keyword in the most natural way;
  • Keep the heading concise and interesting.

Work on the Name of the Video File, Too

Some specialists say that YouTube may pay attention to the video file name as well. The platform can’t actually watch your video to categorize it, so such keyword use may help with indexing and even rating.

Write the main keyword you want the file to associate with as the name, separating words with hyphens.

Get Deeper into SEO

The best approach is to invest time and effort into finding the best SEO keywords to get traffic.

Finding keywords and using them is one thing, but learning about the basics of SEO and its trends is essential. While learning, each new video of yours will get more likes, comments, and views.

You should also read more about creating engaging content. There are plenty of easy recommendations that will result in a piece that is both interesting and well-optimized for search engines.

Fortunately, the volume of educational materials from the best SEO and content specialists is enormous online. Just make sure you choose the right source.

Adjust Your Descriptions with Keywords and a Proper Structure

Another thing to do to optimize your YouTube videos to get more traffic is to adjust your description. Some people like to write all the hashtags in the world there in one line. However, many people pay attention to what’s under the video as much as to what’s in it.

Create an attractive video thumbnail. A high-quality splash screen can increase your CTR several times. Pay special attention to it. Enhance pictures using a design service or you can order this service from a professional designer and compare the results.

Check your captions according to the following recommendations:

  • A concise and clear description of the contents of the video;
  • A topical keyword used properly and naturally in the text;
  • The caption is scannable, which means there are separate paragraphs with only a couple of sentences in one, subtopics, and lists. The viewer should be able to “scan” the description with their eyes;
  • This shouldn’t be a whole essay. Use the 1,000 characters available wisely.

If you miss out on any of these, it’s time to optimize every caption you have.

Choose Proper Categories and Tags

Categories are available in the Advanced Settings section. Choosing the relevant ones will help your videos get on automatically created playlists. This will improve the viewability of your content a lot.

While this seems very easy, invest a lot of effort in the choice. Answer questions like:

  • What the top videos in the category are? Is my content any similar to that by topic or approach?
  • Do my videos answer questions people most likely ask when browsing through the category?
  • What’s the overall profile of the videos in the category? Do I fit there?

Surprisingly, you may want to change the initial category list after answering these questions honestly.

As to the tags, it’s easier. Use the focus keywords as tags. Correct tags will show the essence of the video not only to the viewers but YouTube as well.

Make Use of End Screens and Cards

End screens work similarly to cards but at the end of the video. It’s more focused on the visuals, like an image representing your product and a link.

Adding such screens may seem difficult. But there are so many materials online that will guide you through the process step by step. Official sources like Google and YouTube also provide necessary information for all creators.

Such small additions will enhance the user experience. Viewers won’t only watch useful videos but get options on what to do after that. You’ll get many more conversions by implementing such strategies. Many people are actually ready to buy a high-quality product or service. But if you don’t give them options, a large part won’t bother to search your brand or persona.

As to the cards, we’ve all seen them when watching YouTube videos:

  • An “i” in the corner of the viewing screen with information about your brand, the topic, or an invitation to buy something;
  • A non-invasive bar with the same information, etc.

YouTube offers up to 5 cards in one piece, and you can place anything there:

  • Ask people to subscribe;
  • Ask to check out your product;
  • Recommend buying a book, your service, etc.;
  • Link to a third-party source with more information;
  • Recommendation to donate, etc.

Optimize Subtitles and Closed Captions

Remember keywords? Well, using them in subtitles and closed captures will increase your chances of getting to the top of the results page. Creating and adding them isn’t a problem compared to the benefits you will get.

If this sounds like a lot of time and effort, professionals will help you write and time subtitles. You can find a lot of options and tools in the “Video Manager” or “Videos” section of your YouTube Creator account. Choose the “Subtitles/CC” option and adjust the way you want the subs or captions shown.

Engage with Your Audience

The easiest way to get something is to ask, right?

Most YouTubers don’t shy away from the fact that they get a lot of benefits from the viewers. It’s an equal exchange: they provide valuable material, you like, comment, and subscribe if the topic resonates.

Along with all the previous SEO tactics, you should also engage with the people you want to get those benefits from. Ask them to do all those actions and explain why. Say how meaningful every like is for you and highlight the fact that it only takes seconds to provide enormous help.

Make sure the speech isn’t too long and boring, though. People tend to skip such “spoken essays”.

Of course, when asking to comment, think about a way to reply to everyone before you start getting thousands of comments a day.

Create a complex of actions before making the video public and implement it every time. Soon, it will become a habit, and the results will come along promptly! Follow the trends of SEO and YouTube guidelines to get the most out of your tactics!

Marie Barnes is a journalist, freelance writer, and editor at Studyscroll. She has worked for many major publications, but she also ambitiously pursues challenging freelance projects. Her love for traveling motivates her to explore the world. Marie wants to inspire people to follow their dreams by sharing her experiences online.

They’ve become commonplace. When you conduct a generic search based upon keywords, search engines will always present some YouTube videos. Here’s a simple example on “How to Write a good essay.”



It’s obvious that YouTube videos have become a large part of search responses.

But getting those videos on the front pages of these searches involves a great deal more than that picture you see, and they are not randomly selected. They are based upon the quality and popularity of the videos themselves, as determined by search engine algorithms, and the other “algorithms” that are a part of YouTube native searches on the site itself – those descriptions you write specifically for those native searches.

And just as generic searches on the big engines, you should fashion your YouTube description in much the same way – use of a few critical and most popular search keywords and honesty about the contents of the video. How these descriptions are actually composed, however, will determine whether a viewer actually clicks through.

How to Write Compelling YouTube Descriptions

 Your goal is to get viewers of your description to take a “bite of your apple” by clicking through to your video. This means the description must be clear, engaging, and creative.  Here are 10 tips to do just that.


1.     The Description Must Match the Title of the Video Itself  

Most video titles are about 75 characters, and they include the most important search terms/keywords. Your description should include these as well. These terms should be compelling enough to capture attention.    

2.   Think Like a Journalist

Look at the headlines of the news stories that compel you to read further. They grab your attention, pique your interest, and motivate you to read on. It is the same with the first part of your description. The first 100 words or so should be stunning and creative. Check this out to see how essay-type introductions and other articles introduce their topics in ways that engage readers from the very beginning.

3.   Explainer and “How-To” Video Teasers Must Be Included in the Descriptions When Appropriate.

Consumers search YouTube when they need important information about types of products to use and how to complete DIY projects. If you market products that lend themselves to either or both, the early part of your description must focus on this. While your product or service may not be as well-known as something like WD-40, you should take a look at its YouTube presence – literally over 100 videos that in some ways explain uses or “how to.” Smaller companies have learned to do the same thing and emulate the types of descriptions used by WD-40.

4.   Use Simple, Clear Language

No one wants to struggle to read sophisticated vocabulary or complicated sentences. Your descriptions must honestly and clearly state exactly what a viewer will be seeing but do so succinctly and with a reading level at about the 7th grade level. Sentences should be short and simple.

5.   Mobile Compatibility is a Must

The use of mobile devices has far surpassed desktop PC’s. When you compose your description (and your video too of course), be certain that you test its compatibility with all mobile devices. If it doesn’t load well, and quickly you will lose viewers, no matter how clever and compelling your description may be.

6.   Never Ignore Social

You want our video marketed everywhere possible. At the end of each of your descriptions, be certain that you make it easy for viewers to comment, share, and recommend it on all of your social platforms. Provide them with easy links to do so.

7.   Never Stop Researching Search Terms and Keywords

Popular search terms and keywords do change over time. If you are writing descriptions and YouTube video titles that you want to change, you can do this at any time. There are many tools to use to discover the most current and popular search terms in your business niche, and you should check them regularly. Having the most current terms is critical when YouTube searches are conducted.

8.   Know Your Audience

If you either write descriptions or create scripts for videos, you already know that you are using language, style, and tone that is a “match” for your target audience.

Consider this explainer video released when Dollar Shave Club launched its business in 2012. The initial target audience was millennial men, a group that had a special sense of humor and loved a somewhat irreverent style. Obviously, the video was a success – it went viral within hours.


As you write your descriptions, think about your audience. You would not use the same tone and style selling funeral plans as you would Red Bull.

9.   Use Hashtags

Hashtags are a few terms that will appear directly above your video. Choose them carefully, thinking about the main points your video is making and use only a few. If you sell adult nutritional products, for example, your hashtags might include such terms as “adult protein boost,” or “complete adult nutrition.”

10.   Add CTA’s and Links

You may have some blog posts that provide lots more than just your video, and can act as further promotion of the value of your product or service. Adding a CTA and a link to that piece could result in more conversions – another stone not left unturned.

These 10…

Here are 10 quickly actionable tips that can make your YouTube video descriptions engaging, compelling, and result in many more click-throughs. Find the resources you need that will create those stunning descriptions, keep abreast of those of your competitors, and revise them as often as you want.


Author Bio: Kristen Savage has been a prolific writer and editor, contributing to online copywriting services and numerous blogs focusing on creative marketing strategies. She is an avid supporter and volunteer for animal rescue organizations and can be found at the gym at least five days a week.

YouTube has emerged as the most popular video sharing website allowing businesses, digital marketers and professionals to exhibit their videos on the platform. Posting explainer videos on YouTube can bestow a brand identity to your business within a short span of time while giving the viewers a better understanding of the product line. Apart from giving the ideal exposure to the video marketing for your brand, YouTube is also a great place to post videos and earn money online.

The explainer video about your product, brand or business plays a crucial role in educating the target audience in a interesting way. Ideally, a video of 3 minutes duration can give the viewers much better understanding about the product than a long text that is often boring for many to read. If you are good at creating engaging videos at periodical intervals, consider placing them on your YouTube channel to make money online.

The foremost problem that the clients often encounter on the platform is the difficulty to get visitors to see their videos. There is already tremendous competition from niche videos on the website. This is not a problem if you have a plan to promote the videos. To help you to get free views on YouTube, we have provide the most effective strategies used by experienced digital marketers to drive views, subscribers and likes to their videos. You do not have to be a marketing expert to do this, just follow these tips to see the difference.

1. Use the Facebook Native Video Uploader

One of the traditional ways most people assort to promote videos on social media is to share the link on Facebook and similar other sites. In a recent research, it is revealed that the shared links get fewer views than any video uploaded on Facebook.

Use the Facebook’s Native Video Uploader tool to upload the YouTube videos. For successful audience engagement to your YouTube channel, add a call to action with the video on Facebook inviting them to subscribe to your videos on YouTube. Do not forget to add the link to your YouTube channel with the shared post and the call to action.

2. Maintain a Regular Schedule for Uploading Videos

The niche audiences take interest in channels where they find new videos periodically. If you do not post new videos on the channel, the traffic rate and views will fall in due course. Try to maintain regularity when uploading new videos. Choose a certain day of the week and keep the schedule same for every week. The subscribers are notified automatically when you post new videos on the channel. If the audiences receive the notification at proper instances, you will get views regularly at the channel.

3. Embed the YouTube Video URLs on Your Blog or Website

This is one of the best ways to get free YouTube views. If you have a high traffic blog or website, embedding the videos on the blog can help in increasing the views significantly.

When doing so, place the YouTube videos URL amid relevant text contents with some images to make the entire combination look like a high quality blog post.

If you want to embed videos on a blog or website, make sure that the niche of your blog and the videos are the same. This will attract niche audiences not only subscribe to the YouTube channel but also engage them to achieve improved results with the blog traffic.

Do share the blog post and the videos across all social media platforms to get greater exposure.

4. Add a Proper Title to Every Single Video on Your YouTube Channel

The title is the first and prime factor your audiences will take note of before watching the video. The title should be very precise and give clear idea of the content to expect in the video. For best results with the SEO, it is mandatory to keep the title within 50 characters. Long titles are cut off from the view of the audiences lowering the chances of getting views. For greater impact, try to include the main keyword in the title.

5. Write a Small Catchy Description for Every Video

The small description at the bottom of the video can convey valuable information to the viewers about the video content. Worthy short descriptions can help to get YouTube views for free in greater numbers. While writing your description, take note of the following factors:

• Write the description in easy words keeping it short and to the point

• The description must match exactly the contents in the video

• Use relevant keywords to make sure the target audience can find it easily

• Add a description for every single video and make sure to write separate one for each

Using the keywords in the description is very important to tell the audience about the topic in the video. You need to dedicate some time into the research process to find the best suitable keywords to rank up high in the SERPs (search engine result pages). Use the top keyword research tools like the Adwords Keyword Planner or Google Trends.

You can add links to your website or blog in the description. Putting a link to the playlist will also help the audience to navigate to other videos on your channel. If they find the videos interesting, there are greater chances of building a strong subscribers’ list.

6. Use Long Tail Keywords to Bestow Better Experience with the Search Results

Not all audiences looking for similar content on YouTube or search engines enter the same keyword. You must try many alternatives to build up a larger audience base. Use semantic keywords and long tail keywords to optimize your video content.

Try to find the long keyword phrases you think the audiences may possibly use to find similar contents. Ubersuggest is a wonderful keyword tool to find long-tail keywords. You can use the most powerful in the list to place in the title or the video description.

This is the best among many tried and tested video marketing strategies. This will take some time especially if you are not well acquainted with digital marketing techniques.


 7. Take Care to Maintain Short Video Duration

Buffer Social recently published an analytical report based on their research on video length that grabs the audiences’ attention. Based on the studies it has been found that the ideal length of a YouTube explainer video should be 2 minutes 54 seconds. On an average, your video should not be more than 3 minutes and less than 2 minutes to get the desired outcome.


8. Be Very Specific with Your Keywords

If you want to succeed in promoting the videos on YouTube, the ultimate aim should be to achieve better results with organic or unpaid searches. In other words, you need to get free YouTube views as much as possible. Search engine optimization is your ultimate goal to provide better experience to the viewers hitting the play button to watch the video.

You can also use the autocomplete feature on YouTube to find the best suitable keyword alternatives to use to promote the channel. This is very easy to do. Start typing your video topic on the YouTube search bar. You will see similar other terms appearing as suggestions on the screen. If any of the options match your video content, consider the phrases and work on them for search engine optimization.

Once you have chosen a set of keywords, perform a Google search to see the competitors’ videos in the list. The presence of similar videos in the list shows that there is a great audience base looking for these videos.


9. Arrange Your Videos in Playlists on Customized Thumbnails

If you are posting a series of educational videos, you need to create different playlists for a particular group of videos. Use proper keywords for the playlists to attract more visitors. You can create customized video thumbnails where the series of similar videos will appear. The audiences will easily find the section of videos they want to see on the channel.

Use relevant captivating snapshots and annotations on the thumbnails to raise the interest in the visitors at the channel.


10. Add a Dynamic Intro in the Video

It is important for the audience to understand what they are going to see in the video. Many people miss the description written below. Your video must start with an intro. The intro should explain the topic properly.

The duration of the intro plays a crucial role in retaining the audiences. Your intro should not be longer than 10 seconds. Ideally, the video marketers try to keep a 5 seconds short intro. If your intro is too long, the audiences may leave and click on any other similar one in the list.


11. Add a Call to Action at the End of the Video

The ultimate way to get free views on YouTube regularly is to have a large subscribers’ list. You can add a call to action immediately at the end of the video content asking the viewers subscribe to your channel. If they really like the video, there are greater chances to get a positive result.

Some people place the call to action in the intro. This may make the intro duration longer. Unless the visitor watches the entire content, he is unsure whether it is good to subscribe to the entire list. Try experimenting with the placement to see the difference. You can edit the videos accordingly later.


12. Add a Catchy Trailer on the Homepage of Your YouTube Channel

Many viewers visit the channel homepage to get more information apart from the watched video before subscribing. Add an informative and engaging trailer on the homepage. This trailer appears on the top of the channel page. This is an interesting YouTube feature. The trailer plays automatically only for the non-subscribers visiting the channel for the first time. The regular subscribers will not be bored with such repetitive content.


13. Use the ‘Subscribe’ Button in Solid Color at Appropriate Places

There is a red Subscribe button at the bottom of all videos on YouTube. You can get greater results by adding a similar button on your blog or website. Add unique call to action with the button to prompt the website audience to subscribe to the channel. The position of the Subscribe button should be adjacent to the embedded video on the blog or website.


14. Add a Button and Call to Action for Inviting the Visitors to Like the Video

While a large subscribers’ list ensures you will get regular views on the YouTube channel, the greater number of likes on the video is another useful element to grow the audience. When a viewer sees a considerable number of likes on a video, he or she is sure of the quality of the content. If your videos get more likes, it is favorable for growing an ever-increasing audience base.

There is a ‘Like’ button below all videos on YouTube. You can add a similar solid color button on your blog and website placed next to the embedded YouTube video. This is not only a great factor to get free YouTube views, drive audiences to the channel but also grow the blog traffic. The videos with greater number of likes get the chance to range higher on the YouTube and Google platforms. Higher your video position, the greater is the number of views you can expect.


15. Incorporate the YouTube Widget on Your Blog and Website

This is very easy and catches the attention of the audiences on the blog or website. The widget looks like a small but notable tool displaying all your videos. You can add the YouTube widget to a blog by pasting the provided code.


16. Give Replies to the Comments

The audiences leave comments below your videos sharing their experience, opinion and sometimes queries. At times, you may get negative comments too. Reply to all the comments politely. If there is a query, try to give the best possible answer or solution. Your nice gesture is pleasing to the audiences. Sometimes, people view these comments first before seeing the video. If they find you responsive to the comments, they may take greater interest in subscribing to the channel.

The comments are like feedback allowing you to improve the videos in future. It will help you with the work for the upcoming projects, video marketing strategies etc.


17. Build a Community Relation with Other YouTube Channels

Co-branding is an advanced online marketing strategy and implies to promote your YouTube channel too. You can work with other YouTube channel admins to promote each other’s videos. You need to get along this job through proper marketing channels. The video marketer handling a lot of projects apply such simple techniques to grow target audience base.


18. Use the GrowViews Tool

If you are looking for co-branding without spending much time in contacting other YouTubers, building relationships and others, the GrowViews is the best tool to consider to get free views on YouTube.

The tool is designed specifically for directing organic traffic to YouTube. With this tool, you will get more people to watch your videos, subscribers returning regularly to watch your new videos, likes etc. You can get started with a free plan and stay on it for unlimited period getting views in exchange when you view videos from other subscribers.

The GrowViews tool is a time saver option for internet marketers, business owners, YouTube channel admins and all others. You do not have to waste time and energy contacting other YouTubers and convincing them to promote your videos. GrowViews has a massive clientele base with a network of more than 111685 channels.

There is much to explore at GrowViews. The company also offers special cost-effective packages for internet marketing agencies to help them accomplish the video marketing projects effectively. The company has strict anti-spamming policies and does not use auto bots or other unfair means to drive traffic.

For more information on the tool and its functionalities, visit


19. Ask Your Loyal Audience to Share the Videos

Study the analytics report at your YouTube account dashboard to find the most promising audiences on your channel. You may contact them to share the videos with their friends.

You can also place a generic call to action below the video with a ‘Share’ button asking everyone to share the video with his or her friends and others.


20. Use Your Email Subscribers List to Promote the Videos

If you already have a powerful email list of interested subscribers’ base on your blog or website, it is good to utilize the same list to promote your videos too. You can send a small newsletter to the listed email addresses with a personal note encouraging them to watch the embedded video on the blog or website at first. The strategy is beneficial in two ways:

• You will get more views to the blog or website

• There is a greater chance of getting a subscribers’ base on the YouTube channel

This strategy works splendid if you are already running an education or tutorial website. If your videos are also related to the educational material in a series, there is very high chance to get YouTube views for free, build a larger audience base and subscribers on the YouTube channel.

Note: When sending video links the email subscribers, make sure it is of use and interest to the recipient. If the video content does not match your blog content where the person has subscribed, it can result in loss of blog traffic.


21. Consider Video Optimization across Search Engines and All Social Media Platforms

Nowadays, Google and all other standard search engines place the videos in search results for all keywords. Consider optimizing the videos for the keywords for search engines to get free YouTube views.

Upload videos on all social media websites- Twitter, Tumblr, Google+, Facebook, Pinterest, Instagram, LinkedIn etc. You can also consider SlideShare to share your videos too.


22. Synchronize Your Google+ Account with the YouTube Channel

If you have a huge community at Google+ with whom you chat regularly about similar topics, it is beneficial to utilize this list to grow traffic on the YouTube channel. Use the ‘Hangouts On Air’ feature to record and upload the Hangouts automatically to YouTube. You will then be able to promote your channel on Google+, the most densely crowded social media platform next to Facebook. # Bonus Tip: Promote Your YouTube Channel It takes great effort to promote individual videos to get subscribers to the YouTube. Consider promoting your channel as well. You can place the trailer video on the channel across social media platforms to get more visitors. All the above-mentioned strategies also apply when trying to promote your channel.


The Bottom Line- Keep Tracking the Analytics and Experimenting with New Methods

While the first step to grow income on this video sharing site is to get YouTube views for free as much as possible, it is essential to consider some important facts.

• It takes time to grow audience on any YouTube channel

• Researching with the keywords is a time consuming process and you will need to dedicate some effort for at least a couple of months or more to get the desired results

• Building your audience base in a continuous process wherein you can keep experimenting with new ideas to bring in a change

• The ultimate goal to achieve long-term success with your YouTube channel is to optimize your contents for unpaid searches

If you want to outreach the neck tight competition and grow the brand identity for a new or existing business, the video marketing can make all the difference. The market experts opine that this form of promotional strategy strengthens the content marketing project making it convenient for the brand owners to get quick results in terms of conversions.

Not all videos are same nor are the audiences. Therefore, it is impossible to predict a specific formula for sure success. Keep trying out different methods while tracking the changes. This will give you the idea on what works best for the niche videos on your YouTube channel.